Over the past year and a half, we have experienced major shifts in how we live our lives. Our needs have changed. We’ve sped into the future in ways we couldn’t have imagined. And we’ve rethought how we use our homes.

Dwell has always covered design that looks to the future of how we live. That’s why now was the perfect time to introduce the Dwell House—an accessory dwelling unit (ADU) that meets contemporary needs and enables new ways of utilizing our spaces

A Big Story worked closely with Dwell to design the launch strategy, rollout and the right partners for the design and creation of the Dwell House digital experience. In some instances, it’s our recommendation to bring in other experts and help our clients source them.

Digital strategy example