Walden University

A Big Story worked with Walden to create an entire marketing ecosystem with the goal or winning both hearts and minds.

Making a Greater Difference | Anna

Making a Greater Difference | Jack

Making a Greater Difference | Desmond

Making a Greater Difference | Jazmin


During the pandemic, we quickly shifted to thank those alumni who were making a the greatest difference that also included a custom song “Shine.”

Thank You | Teachers

Thank You | Nurses

Thank You | Law Enforcement


Our biggest endeavor however, was an activation called “Mobilize for Good.” We found students who were creating incredible change in their communities — then supported their missions to help them do more. Finally, we capture long form stories and social assets to inspire new students.

Feeding Social Change

Community Libraries

Solving Period Poverty

Teaching Nurses Self Care

Teen Mental Health Crisis

Creating a Safe Space for Kids


We also pride ourselves on the ability to be agile, when the economy shifted in 2022 we created new campaign entirely out of stock footage and had it in market in less than 30 days — and is driving enrollments.

Make a Bigger Difference :30

Support :15

Flexibility :15

Insight:
A good education is an education for good.

Result:
Aided awareness: +20%
Favorability: +84%
Enrollments: +5%

During tenure of work, Walden was acquired by Adtalem for $1.5 billion. A Big Story was Walden’s AOR for 3 years.

Next
Next

Rasmussen University